Ben Okafor
Product Manager
Figma
Ben Okafor is a product manager at Figma, where he works on the AI features used daily by millions of designers — many of whom did not ask for AI in their workflow and had to be won over anyway. Before Figma, he spent three years at a design tools startup where he shipped his first AI feature to a user base that actively resisted it.
His focus at Figma is on the gap between what AI can do and what users are willing to trust it to do — a gap that most product teams underestimate until they ship. He has developed a set of UX patterns for AI features that prioritize user confidence and recoverability over raw capability, patterns now used across Figma's AI product surface.
At BuildWithAI Summit, Ben runs a Day 1 talk on designing AI features that don't confuse users and a Day 2 workshop on prompt engineering for product teams — two sessions that together cover both the why and the how of building AI products that people actually want to use.
Session
Designing AI Features That Don't Confuse Your Users
Day 1
Product
The UX patterns that work when AI is part of the product — and the common design decisions that make users distrust or abandon AI features entirely. Ben draws from Figma's own process of shipping AI to millions of designers who didn't ask for it.
Session
Workshop — Prompt Engineering for Product Teams
Day 2
Product
A practical workshop on writing prompts that work reliably inside a product — not just in a playground. Ben covers prompt structure, failure modes, testing, and the difference between a prompt that demos well and one that survives real users. Bring a feature you're working on.
Pick your seat.
VIP Access
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Digital speaker resources & slide decks
Available until August 1, 2026 or offer Sold Out
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